Having an understanding of great content strategy, and the human behavior that drives people to engage with content is only a part of the story. Here we'll explore everything that goes into creating great content from hiring freelancers, to creating story ideas, to developing content silos, and style guides and much more...
Creating kick ass content that inspires your audience isn't rocket science if you follow this guide.
What’s most exciting about content marketing is when executed with real conviction it becomes more than a cheap and fast way to acquire customers- it humanizes your digital presence.
For a forward-thinking company to not have a serious content initiative is the greatest form of self-sabotage. How will anyone begin to understand the problems your company solves? How will they begin to understand the technology behind it? Why should they care?
In order for thousands, or millions, of people to connect with your idea, they need to begin to understand your company first. Generally the more ground breaking a company the harder it has to work to create the kind of messaging that generates massive awareness and growth
Too many companies with great ideas fail, not because their idea is terrible, but because they fail to acquire customers fast enough. While bad marketing is always a good place to look for improvements, more companies should focus on working to optmize their product in tandem with growth marketing efforts. Just like marketing is the tip of the iceberg for a companies success, it's only the beginning of it's shortcomings too.
The internet has always been driven by content. Or as Lee Odden, CEO of Top Rank Marketing, puts it "content is the reason search began in the first place."
Since the beginning of the internet people have looked to compile, and access information. That demand birthed an entire industry dedicated to helping businesses and search engine users find content- search engine optimization (SEO).
You’ve heard it before: great content is a smart way to market your brand. Why? Because it does most of the heavy lifting for you. Content marketing, brand journalism- whatever you want to call it really comes into its own when it allows a marketer to focus on other aspects of the funnel.
Doing so you can focus on optimization and customer retention while the content drives thousands of visitors to your site. In this blog we’re going to focus almost exclusively on the creative part, the right brain of content marketing that works to humanize your digital presence.
How to kick ass with social media and high quality content for free.
Hate click-baity content, misleading marketing, and flat-out laziness? Do something about it.
WELCOME TO RETHINK: DAEP MEDIA'S BLOG ABOUT GROWTH, CONTENT MARKETING, AND INSPIRATION.